In recent years, China's automotive industry has experienced fast transformation. Technological alliances and partnerships becoming an increasingly focus in each brand's strategy. As the competition and entry barriers in the rise in the EV car catego... continue reading
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When writing creative ad copy for the Chinese market, we need to closely consider the audiences, the culture differences, the brand proposition, the product features, creatives and the user journeys. Different products and user journeys caused differ... continue reading
China's social media users is forecasted to increase by 20% from 2022 to 2027, reaching 1.2 billions in total, followed by India (1.17 billion) and U.S. (327 million). China's social media market is characterized by its unique composition and th... continue reading
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Since China made significant adjustments to the travel restriction in January 2023, including loosening restrictions on cross-regional and cross-border movement. This marks the end of almost three years of restricted immigration activities, and Chine... continue reading
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In our market insights on China's cross-border ecommerce and second-hand luxury shopping, we believe that in the second-hand luxury industry, the existence of offline physical stores will continue to be disrupted. However, as new consumer brands emer... continue reading
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Nowadays, more and more young people have labeled themselves as "anti-social". Under rapidly developing technology and communication facilities, face-to-face social interaction and "old-school" dating habits have lost their importance and romantic me... continue reading
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People are yearning for poetic life and faraway scenery. A performance cannot let audiences reach faraway places, but it can make them experience "life elsewhere". In recent years, with the huge success of the filmization of theatre IPs by Kaixin Mah... continue reading
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The online fitness platform KEEP was born out of founder Ning Wang's personal experience. In 2014, as a college graduate struggling with being overweight, Ning Wang created a series of fitness plans and realized the commercial potential of online fit... continue reading
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Chinese young generations are contradictory in their wellbeing lifestyle. They diligently do skincare and use liver-protecting tablets while staying up late, they use digestion powder after eating spicy hot pot, and they wear knee pads while clubbing... continue reading
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"Knowledge Changes Destiny" has always been an unfaded belief hanging over Chinese people’s heads. Therefore, receiving good education is extremely important to Chinese parents as a way for children to maintain and to improve their economic situation... continue reading
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