Rewind to 2019, when the science fiction film The Wandering Earth surged to RMB ¥4.6 billion at the box office during the Spring Festival period, accounting for 23.6% of the RMB ¥19.5 billion box office of science fiction films in the Chinese market... continue reading
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Mark Zuckerberg has made the biggest empty promise about the "Metaverse", as Facebook, which renamed Meta, spend USD $10 billion in 2021 trying to develop metaverse software and hardware, and launched the VR social platform Horizon. But, desperately,... continue reading
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Why Second-hand Louis Vuitton bags are winning GenZ 's heart?Second-hand e-commerce platforms, such as Vestiair, which has valued at $1.7 billion, and Xianyu (IdleFish), the largest second-hand trading platform in China, which has reached more than 3... continue reading
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What are the investment opportunities in China after relaxing Covid restriction?With China’s new Covid policy introduced on 7th Dec, 2022, the covid measurements, testing and quarantine policies have been further adjusted and optimized. 3-years of ti... continue reading
Some people can set up a thriving social media account within a year, while others may take two, three, or even five years. How to get your social media account to develop quickly and keep rising, you need to understand possible stages of social medi... continue reading
Marketing on RED (Xiaohongshu) in 2022, With Chillness and AffinityEveryone's life has been caught up in a similar uncertainty over the past few years, but compared to the previous two years, this year's social mood is slightly different. There is so... continue reading
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Large numbers of evidence prove that investment in the consumer sector has entered a "cold winter" since last year. Compared to the ¥35.68 billion (USD 5.3 billion) invested in the consumer market in the second quarter of 2021, the total amount of fi... continue reading
When the younger generation began to release their consumption potential and gradually became the main force in the consumer field, their admiration for individuality and pursuit of self led to the emergence of many new trends in society. Their hobbi... continue reading
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Live Shows on Zhihu: Reach Over 100 Million Active users on the Platform"Apart from long video platforms such as Youku, iQIYI, and Tencent, platforms such as TikTok, KuaiShou, Xiaohongshu, Zhihu, and BiliBili are also venturing into the reality show... continue reading
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Chinese Emerging Economy of InfluencersWith the popularization of the "Internet+" concept, we are entering an era of a "new economy", and in this context, the fan economy is growing rapidly. As early as 2019, the market size of fan economy-related in... continue reading
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