Chinese Market Insights

#baidu

Baidu Ad Creative Specifications and Ad Formats
Baidu Ad Creative Specifications and Ad Formats
by Valeria
on 2019-07-15

Baidu Ad Creative Specifications and Ad Formats

Fixed formats (Text/Picture/Flash)1. Text (includes one-line titles, two-line descriptions, click links and display links)(1) Titles: no more than 25 Chinese characters (Hanzi) or 50 characters(2) First line of the description: no more than 40 Chines... continue reading

What's The Biggest Search Engine in China in Oct. 2018
What's The Biggest Search Engine in China in Oct. 2018
by Feiya Gao
on 2018-11-29

What's The Biggest Search Engine in China in Oct. 2018

Top search engines in China by market share. Date Period October 2018. Source: StatCounter Global Stats - Search Engine Market Share Multi-series Line Chart with caption "StatCounter Global Stats"Dec 2017Jan 2018Feb 2018Mar 2018Apr 2018May 2018J... continue reading

The Google's market share in China 2018
The Google's market share in China 2018
by Feiya Gao
on 2018-09-27

The Google's market share in China 2018

Google is recently claim to re-enter the Chinese search market (project Dragonfly) after 8 years when they left Mainland China citing cyber attacks and censorship. China is a huge market for any business to enter however since Google exiting China, t... continue reading

What is Baidu and how can marketers utilise it
What is Baidu and how can marketers utilise it
by Feiya Gao
on 2016-08-09

What is Baidu and how can marketers utilise it

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Baidu Response to "Wei Zexi Incident”
Baidu Response to "Wei Zexi Incident”
by Feiya Gao
on 2016-05-18

Baidu Response to "Wei Zexi Incident”

On May 2nd , a joint investigation team ,which was set up by State Information Office, SAIC, the National Health&Family Planning Commission and the related Beijing authorities,stationed in Baidu. Investigations had been launched by the team, cent... continue reading

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