Baidu Advertising Rules First, you need to study The Advertising Regulation in China. Below you will see a list of the biggest changes that were made as a result of this law. Misleading Content false or misleading content is strictly prohib... continue reading
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China is the most populated country on the planet and boasts more than 640 million internet users. Any marketers are willing to put in the time and effort into launching a successful digital marketing campaign into China, the rewards should be optimi... continue reading
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Market entry to the China market is a leap of faith for most oversea companies. Understand the Challenges to Tap Into Chinese Market The challenge of Chinese market entry has become increasingly important for Western companies of all shapes... continue reading
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The China e-commerce market is brimming with opportunities, but it is not an easy one to navigate. Brands need to be equipped with the right information, tools and partners to make their e-commerce venture in China a successful one – especially given... continue reading
Do we all know the main reasons why advertisers favour Baidu to promote their products or services to Chinese consumers? One of the significant reason is that Baidu has the biggest search market share across both desktop and mobile in China. Baidu do... continue reading
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SEO (search engine optimization) is one of the best long-term strategies to bring traffic to your website. Improving Baidu keyword research quality can bring your business more traffic. These are the types of keywords for your reference: Ge... continue reading
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More than just a social media platform, the community in China use WeChat as a social ecosystem. The reason behind this logic is that the features developed on WeChat are seemingly endless. Beyond the typical social media functions where all the user... continue reading
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Baidu has a Chinese search engine with over 750 million web pages which were established in 2000 and has become one of the world’s largest internet companies. Baidu accounts for well over 70% of Chinese internet search queries with tens of billions o... continue reading
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As more and more Chinese online, Baidu continues to innovate to meet their increasingly diverse tastes. With their goal of best serving the needs of their users and customers with intelligent and relevant solutions, they look forward to a robust futu... continue reading
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Chinese Social Media have developed rapidly over the last ten years. Starting with BBS forums and moving on to blogs, the focus today is on Weibo. Social media allows businesses and brands to engage in timely and continuous dialogue with consumers an... continue reading
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