Nowadays, people prefer watching videos rather than reading text and viewing images. As demand for short-form video grows, the importance of video content to marketing strategy is massive and still growing.WeChat launched the Short-video feature in 2... continue reading
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1. E-commerce opportunity for brandsDoyin is the Tiktok in China, both products are owned by ByteDance. Whether you’re a KOL, socialite or brand in China, Douyin has something for you and the reasons are many. As a platform that merges live broadcas... continue reading
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The Internet is always full of challenges and infinite vitality. This is especially true for the live broadcast, which is at the centre of the storm. Looking back in... continue reading
Coffee is one of the eight key industries in Yunnan Province to build a world-class "green food brand". The planting area and output of coffee in Yunnan Province rank first in China, while the planting area and output of Pu'er coffee rank first in Yu... continue reading
In the current digital world, how will the Metaverse be realized?As Facebook changed its name to Meta, investors are growing more curious about what the future of Metaverse will look like.Morgan Stanley believes that although Metaverse may take sever... continue reading
This year, whether it is a new tech brand like ByteDance, or the established tech giant like Alibaba or Tencent, the focus has always been the business operation. What should we do in the new era? From the perspective of long-term business operation,... continue reading
According to the survey of iResearch in China, more than 50% of advertisers believe that the COVID-19 pandemic in 2020 will have a great impact on marketing. However, they think the impact of the COVID-19 pandemic on social life is gradually weakenin... continue reading
Nowadays, we are seeing how fast new consumer brands are rising like Hey Tea, Perfect Diary, Huaxizi, etc. Most of them become popular in 2-3 years, and some become instant hits in a year. The rapid development of those brands because they have gra... continue reading
China's consumer market is undergoing an unprecedented innovation process. We see the power of the new generation of consumers and the brand owners or enterprise marketers in the transition period, resulting in more confusion. As a Chinese marketing... continue reading
1. Create contrastUsing familiar words to describe those familiar things is not a good idea to create breakthroughs in social media. Social networkers like dramatic content which is in contrast to daily routine life. Contrast contents are breaking p... continue reading
