China is the world’s second-largest advertising market, with a projected digital ad spend exceeding US$190 billion by 2025. With over 1.05 billion internet users, a mobile-first population, and deeply integrated e-commerce ecosystems, the Chinese mar... continue reading
TAGS:
China's search engine market has undergone significant transformations since 2000, shifting from a nascent phase to a mature ecosystem driven by AI, mobile technology, and vertical specialization. This evolution, characterized by four distinct stages... continue reading
TAGS:
As global businesses aim to tap into China's vast digital market, understanding the landscape of Chinese search engines becomes paramount. With over a billion internet users, China's online ecosystem offers immense opportunities, but it operates diff... continue reading
TAGS:
Baidu MAUs reached 580 million in June and have been on the rise. On their latest financial results, they showed a 77% daily logged-in user rate. Baidu had a very prosperous second quarter with an increase of 20% in total revenues year over year. The... continue reading
TAGS:
With more than 500 million Internet users, China is has been the world’s largest online market. Their largest Chinese search engine, Baidu, has 407 million users, with around 78% share of the entire Chinese search market. Since being founded in 2000,... continue reading
TAGS:
Search engine marketing is one of the leading ways to put your business in front of millions of internet users, and Chinese search engine marketing should be a top priority for Chinese digital marketing solutions.Although Western businesses have more... continue reading
TAGS:
An excellent marketing platform is its ability to understand marketing better than the salesperson.With the popularity of new media today, business owners and brand marketers understand that data transmission and customer relationship management are... continue reading
TAGS:
Many brand marketers often fall into a misconception that they pay too much attention to the production of the brand content but ignore the most important part of the marketing endeavour, which is the efficiency of content distribution. If brands are... continue reading
TAGS:
One of the major drawbacks of traditional marketing is to connect marketing and sales. Even if the marketing campaign makes a great impact in a short time, but the effort spent on the campaign plus the time spent on converting leads often doesn't bri... continue reading
TAGS:
The economy in 2021 is driving the power of consumption towards digitization, brand personality and product efficiency. The report relies on the precise insights of Baidu search big data, Baidu index and stargazing chart to fully present nationa... continue reading
TAGS:
