Chinese Market Insights

Chinese Market

Trend of Short Video for the Taobao Search Portal
Trend of Short Video for the Taobao Search Portal
by Luqi
on 2022-08-25

Trend of Short Video for the Taobao Search Portal

There are two familiar types of short videos on Taobao which are the homepage short video, and the shopping short video. Now, the third type of short video will be coming which is searching for short videos. For example, some products are no longer d... continue reading

Baidu Marketing Creates Gen Z Marketing IP: Insights into New Opportunities for Gen Z
Baidu Marketing Creates Gen Z Marketing IP: Insights into New Opportunities for Gen Z
by Luqi
on 2022-08-19

Baidu Marketing Creates Gen Z Marketing IP: Insights into New Opportunities for Gen Z

On August 10, the "Youth Trendy Festival" marketing campaign launched by Baidu Marketing came to a successful end. The popularity of the whole network has exploded, and it has received rave reviews. In terms of market volume, the marketing campaign h... continue reading

Meta-universe: Overseas alliances have been established
Meta-universe: Overseas alliances have been established
by Luqi
on 2022-08-11

Meta-universe: Overseas alliances have been established

The Open Metaverse Alliance for Web3 (OMA3™) is a collaboration of Web3 metaverse platform creators. The goal of OMA3™ is to ensure virtual land, digital assets, ideas, and services are highly interoperable between platforms and transparent to all co... continue reading

2022 Mobile App Operations Growth Report
2022 Mobile App Operations Growth Report
by Luqi
on 2022-08-06

2022 Mobile App Operations Growth Report

The traffic growth of mobile internet applications has slowed down, but generally still has room for growth. The penetration rate of Chinese mobile internet users has further increased. As of December 2021, the number of Internet users in China accou... continue reading

2022 China Gaming Esports Marketing Report
2022 China Gaming Esports Marketing Report
by Luqi
on 2022-08-04

2022 China Gaming Esports Marketing Report

With the introduction of esports into Asia and the enactment of local esports policies, esports is gaining popularity now. EDG won the 2021 championship, and since then esports has developed an unprecedented rise in attention, which is not only sough... continue reading

2022 Douyin Youth Observation Report
2022 Douyin Youth Observation Report
by Luqi
on 2022-07-28

2022 Douyin Youth Observation Report

The generation of young people between the ages of 18 and 23 has fully enjoyed the material growth, education level improvement and urbanization. This young generation has grown up in the environment of the Internet and social media since childhood.... continue reading

China’s KOL Economy Industry Development Report
China’s KOL Economy Industry Development Report
by Luqi
on 2022-07-26

China’s KOL Economy Industry Development Report

On 25th July 2022, iResearch and Inmyshow Digital jointly released the "2022 China’s KOL Economy Industry Development Report" (hereinafter referred to as the "Report"). The report conducted a detailed and systematic study of the industry chain and in... continue reading

2022 Top 50 potential business value of the digital human
2022 Top 50 potential business value of the digital human
by Luqi
on 2022-07-25

2022 Top 50 potential business value of the digital human

2022 Top 50 potential business value of the digital human:There are more exposure to digital humans in 2022, for example the appearance of digital humans in New Year's Eve, social platforms and even daily services. At present, according to the class... continue reading

2022 "Women+" Variety Show Content Value Report in China
2022 "Women+" Variety Show Content Value Report in China
by Luqi
on 2022-06-18

2022 "Women+" Variety Show Content Value Report in China

In recent years, female groups have been the backbone of both content consumption and economic consumption of variety shows. Needless to say, the variety show market has accurate insight into the needs of core audiences. In this regard, female variet... continue reading

How to Increase Online Traffic During the 618 Shopping Festival?
How to Increase Online Traffic During the 618 Shopping Festival?
by Luqi
on 2022-06-15

How to Increase Online Traffic During the 618 Shopping Festival?

18th June is a key shopping festival driven by top e-commerce companies in China. How can companies increase online traffic during this 618 shopping festival?Pop-up window in Homepage: Enhance the exposure of various activitiesWhen the user enters th... continue reading

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