The overseas virtual YouTuber VOX made his first live show in China on BiliBili in May, and it was the top platform hit of the night. In 1.7 hours of live broadcast, the total revenue reached RMB 1.11 million, of which the payment rate of the live st... continue reading
Health products and services have become a necessity for young people nowadays. In this Double 11, there are more young people who are focusing on improving sleep, mental anxiety, gastrointestinal issues, teeth, skin, obesity, hair loss, and other he... continue reading
Web 3 Marketing is a revolutionary concept that explores the web by looking at trends and new technologies which is more than just websites and search engine optimization (SEO). A Web 3.0 environment enhances the user experience by providing rich and... continue reading
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Nowadays users have higher expectations of content marketing. Thus, what can content marketing do?Content drives salesContent marketing has created an opportunity for interaction between brands and users. The strong association of the brand makes con... continue reading
The key advantage of virtual idols is that they can completely avoid disputes related to their private life. According to market research firm ResearchAndMarkets, the global virtual event market is expected to reach US$504.76 billion (about 3,270.744... continue reading
The owned media development of Chinese brands or merchants has gone through four stages: infancy, initial stage, growth stage, and explosive stage. The move from one stage to another stage means a further enhancement of the connection between offline... continue reading
There are two familiar types of short videos on Taobao which are the homepage short video, and the shopping short video. Now, the third type of short video will be coming which is searching for short videos. For example, some products are no longer d... continue reading
On August 10, the "Youth Trendy Festival" marketing campaign launched by Baidu Marketing came to a successful end. The popularity of the whole network has exploded, and it has received rave reviews. In terms of market volume, the marketing campaign h... continue reading
The Open Metaverse Alliance for Web3 (OMA3™) is a collaboration of Web3 metaverse platform creators. The goal of OMA3™ is to ensure virtual land, digital assets, ideas, and services are highly interoperable between platforms and transparent to all co... continue reading
The traffic growth of mobile internet applications has slowed down, but generally still has room for growth. The penetration rate of Chinese mobile internet users has further increased. As of December 2021, the number of Internet users in China accou... continue reading
