What are the investment opportunities in China after relaxing Covid restriction?With China’s new Covid policy introduced on 7th Dec, 2022, the covid measurements, testing and quarantine policies have been further adjusted and optimized. 3-years of ti... continue reading
Marketing on RED (Xiaohongshu) in 2022, With Chillness and AffinityEveryone's life has been caught up in a similar uncertainty over the past few years, but compared to the previous two years, this year's social mood is slightly different. There is so... continue reading
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When the younger generation began to release their consumption potential and gradually became the main force in the consumer field, their admiration for individuality and pursuit of self led to the emergence of many new trends in society. Their hobbi... continue reading
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Innova Market Insight has currently released its top ten global food and beverage trends for 2023. According to the survey based on consumer behaviours, consumers are more sensitive to commodity prices and paying attention to cost and value for money... continue reading
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The overseas virtual YouTuber VOX made his first live show in China on BiliBili in May, and it was the top platform hit of the night. In 1.7 hours of live broadcast, the total revenue reached RMB 1.11 million, of which the payment rate of the live st... continue reading
Health products and services have become a necessity for young people nowadays. In this Double 11, there are more young people who are focusing on improving sleep, mental anxiety, gastrointestinal issues, teeth, skin, obesity, hair loss, and other he... continue reading
Web 3 Marketing is a revolutionary concept that explores the web by looking at trends and new technologies which is more than just websites and search engine optimization (SEO). A Web 3.0 environment enhances the user experience by providing rich and... continue reading
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Nowadays users have higher expectations of content marketing. Thus, what can content marketing do?Content drives salesContent marketing has created an opportunity for interaction between brands and users. The strong association of the brand makes con... continue reading
The key advantage of virtual idols is that they can completely avoid disputes related to their private life. According to market research firm ResearchAndMarkets, the global virtual event market is expected to reach US$504.76 billion (about 3,270.744... continue reading
The owned media development of Chinese brands or merchants has gone through four stages: infancy, initial stage, growth stage, and explosive stage. The move from one stage to another stage means a further enhancement of the connection between offline... continue reading
