Amazon and Alibaba are both e-commerce giants operating largely without physical stores. Amazon dominates the American shopping space, while Alibaba does the same in China. Amazon promotes products directly and at the same time serving as an in... continue reading
Market entry to the China market is a leap of faith for most oversea companies. Understand the Challenges to Tap Into Chinese Market The challenge of Chinese market entry has become increasingly important for Western companies of all shapes... continue reading
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Chinese Social Media have developed rapidly over the last ten years. Starting with BBS forums and moving on to blogs, the focus today is on Weibo. Social media allows businesses and brands to engage in timely and continuous dialogue with consumers an... continue reading
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How to improve Baidu PPC results ?Western brands can drive success by dominating in Baidu PPC campaigns. Advertising on Baidu is not the same as the Google AdWords experience. It isn’t as simple as entering a credit card, choosing keywords or writing... continue reading
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Sourcing products from China is an attractive opportunity for shop owners around the world. However, if you are new to the Chinese market, if you are not in the country, or don’t have any trustworthy contacts in your business yet, purchasing goods fr... continue reading
ByteDance, one of the fast growing Chinese internet giant, owns 5 core content platforms, Toutiao, XiGua Videos, Douyin (TikTok), Huoshan, Wukong Wenda (Wukong Q&A). They are already interconnected with video content. Content productio... continue reading
In 2019, marketing people are all planning sports marketing in 2020 which suppose to have a series of sports competitions As we went into 2020, the world seems to be out of the established track. All the sports including the Olympic Games, the... continue reading
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Since Covid-19 swept the world, Baidu's total revenues reached RMB 22.5 billion ($ 3.18 billion), decreasing only 7% year over year. Baidu's traffic remained robust with Baidu App DAUs (daily active users), reaching 222 million, up 28% year over year... continue reading
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Tencent recently launched a new educational product Tencent Homeworker App. Meanwhile, the Tencent Homeworker WeChat mini-programme was also shown up to make it easy to use by teachers and students on WeChat. Tencent Homeworker is an o... continue reading
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This this the best era of influencer economy. In the past few years, we saw the power of individual celebrities and influencer that changed the game of the internet. In 2016, an advertisement was bid for 22 million yuan in a video... continue reading
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