Short videos are growing rapidly, and they are a new form of Chinese content marketing that drives traffic for businesses. Insights found that Taobao short videos have achieved significant growth in 2020 thanks to the participation of merchants and c... continue reading
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China is an increasing consumer society which populated with massive demanding shoppers. China market occupies nearly 70% of the global luxury market. Within the Chinese luxury consumers, female shoppers are the major buyers. In this article, we woul... continue reading
The economy in 2021 is driving the power of consumption towards digitization, brand personality and product efficiency. The report relies on the precise insights of Baidu search big data, Baidu index and stargazing chart to fully present nationa... continue reading
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Jack Ma is the company’s billionaire founder founded Alibaba in 1999. Alibaba was initially created as a B2B platform with the intention of connecting Chinese manufacturers with overseas buyers. Today, Taobao’s displays are close to a billion product... continue reading
What is Bilibili?Bilibili is one of the most popular video-sharing platforms in China. Users can submit, view, and add commentary subtitles on videos. After more than ten years of development, the video platform built an ecosystem that continuously p... continue reading
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The COVID-19 epidemic has driven the continuous development of China's online education market.After months of school closure, Chinese schools have finally begun to resume classes gradually in recent days. During the stay-at-home period, the schools... continue reading
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Bilibili first launched its website in June 2009 and the “Bilibili” brand was officially created in January 2010. Bilibili started as a content community inspired by anime, comics and games (ACG) which focused on Japanese anime, manga and video games... continue reading
Several research organizations state that with the rising number of Chinese gaining international exposure by going abroad and concerns around local product safety, more and more consumers are turning to cross-border sales and domestic e-commerce.Acc... continue reading
China’s online alcohol market has been recognised as the largest in the world, beating out mature markets such as the United Kingdom and France. In a big market full of niche products such as wine, China is among the most lucrative and fragment... continue reading
Although energy drinks are not traditional Chinese drinks, energy drinks in China is a relatively new sort of drink among the youngsters, but in recent years, imported energy drinks to China are rising, younger generation Chinese is the main group of... continue reading
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