Who are the Gen Z in ChinaThe term "Gen Z" has been a hot topic this year, and many researchers are starting to analyze the Gen Z population. Trying to understand China’s Gen Z would help us to shape the future of marketing in China.Who is Gen Z in C... continue reading
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In 2019, marketing people are all planning sports marketing in 2020 which suppose to have a series of sports competitions As we went into 2020, the world seems to be out of the established track. All the sports including the Olympic Games, the... continue reading
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According to 2020 China Digital Marketing Trend Report. Mobile, Personalised targeting and Anti-fraud are still the three major trends in Chinese digital marketing.Be More MobileAdvertising investment is closely related to the current informati... continue reading
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The latest Chinese computer OS market share data is collected and reported by Baidu, the biggest search engine in China, based on visitor data in over 1.5 million websites in China during Q4 2016.The stats shows that in China:- Over 56% of online pop... continue reading
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The Christmas is coming in the UK next week, and the New Year's eve will be also in 2 weeks time. The festive season is about to start! In China, people are not only celebrating this year's Christmas and New Year, a even bigger event coming afterward... continue reading
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