Chinese Colour Intelligence
Scene Colour Palettes场景配色
The colour library gives you 161 named Chinese colours. These palettes give you the ones that belong together — chosen for the occasions foreign brands actually design for: Spring Festival, Chinese weddings, Mid-Autumn, Dragon Boat, Double Eleven, Guochao and more. Every swatch is drawn live from the library and links to its own page, and each palette carries the cultural taboos that decide whether a campaign lands or offends.
Spring Festival春节Auspicious reds and spring golds for Chinese New Year13 coloursLunar New Year Merchandise年货Crimson, amber and lacquer tones for New Year merchandise and gifting12 coloursChinese Wedding中式婚礼Ceremonial reds and golds — and why white is the wrong choice12 coloursMid-Autumn Festival中秋节Moonlit creams, warm golds and pale autumn greens14 coloursDragon Boat Festival端午节Bamboo greens and a dragon-red accent for early summer12 coloursQingming清明节Tender spring purples, greens and blossom tones for early April12 coloursDouble Eleven双十一High-energy commerce reds and ambers for the 11.11 sale12 coloursGuochao国潮Bold classical contrasts for the “national trend” aesthetic14 coloursAutumn Harvest秋收Ambers, straws and deep brass for the harvest and late autumn14 coloursWinter Solstice冬至Deep winter reds, snow whites and ink blacks for the year's shortest day16 colours
Palettes are composed from the live Chinese colour library and the 24 solar terms. Swatch values are common reference conversions; traditional colours have no single standard value. Cultural notes are guidance for international teams, not a substitute for local review.