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Youku
优酷Video & EntertainmentAlibaba's streaming platform. Integrated with Tmall/Taobao for video-commerce.
Alibaba GroupLaunched 2006200M+ MAUMedium
Youku is Alibaba's video streaming platform, offering a mix of licensed and original content. Youku's unique advantage is its deep integration with Alibaba's e-commerce ecosystem — viewers can click to purchase products seen in videos directly through Tmall/Taobao. This 'video-commerce' (视频电商) model makes Youku attractive for brands combining brand awareness with direct sales.
Key Metrics
Monthly Active Users
200M+
Alibaba Integration
Deep
VIP Subscribers
70M+
Audience Profile
Age Group
20-50
Gender Split
45% M / 55% F
City Tier
Tier 1-4
Demographics
25-45, Alibaba ecosystem users
Ad Formats & Features
Pre-roll Ads Mid-roll Ads Brand Placement Sponsored Content
Best For
Video adsBrand sponsorshipAlibaba ecosystem integration
Suitable Industries
FMCGEntertainmentE-commerceAutomotive
Platform Highlights
200M+ MAU
Alibaba ecosystem
Video-commerce
Brand integration
Budget & Difficulty
Cost Level
Medium
Starting Budget
£800/mo
Difficulty
Medium
Youku
优酷
Monthly Active Users
200M+
Daily Active Users
80M+
Starting Budget
£800/mo