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Youku
优酷Video & EntertainmentAlibaba's streaming platform. Integrated with Tmall/Taobao for video-commerce.
Alibaba GroupLaunched 2006200M+ MAUMedium cost
Youku is Alibaba's video streaming platform, offering a mix of licensed and original content. Youku's unique advantage is its deep integration with Alibaba's e-commerce ecosystem — viewers can click to purchase products seen in videos directly through Tmall/Taobao. This 'video-commerce' (视频电商) model makes Youku attractive for brands combining brand awareness with direct sales.
Key Metrics
200M+
Monthly Active Users
Deep
Alibaba Integration
70M+
VIP Subscribers
Audience Profile
Age Group
20-50
Gender Split
45% M / 55% F
City Tier
Tier 1-4
Demographics
25-45, Alibaba ecosystem users
Ad Formats & Features
Pre-roll Ads Mid-roll Ads Brand Placement Sponsored Content
Best For
Video adsBrand sponsorshipAlibaba ecosystem integration
Suitable Industries
FMCGEntertainmentE-commerceAutomotive
Platform Highlights
- 200M+ MAU
- Alibaba ecosystem
- Video-commerce
- Brand integration
Budget & Difficulty
Cost Level
Medium
Starting Budget
£800/mo
Difficulty
Medium
Youku
MAU
200M+
DAU
80M+
Starting Budget
£800/mo