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Douyu
斗鱼Video & EntertainmentLeading game live-streaming platform. Dominant in esports and gaming.
Douyu Inc.Launched 2014200M+ MAUMedium cost
Douyu is one of China's leading game live-streaming platforms, particularly strong in esports and competitive gaming. For gaming brands and esports sponsors, Douyu is the primary platform.
Key Metrics
200M+
MAU
1,000+/year
Esports Events
1M+
Streamers
Audience Profile
Age Group
16-35
Gender Split
80/20
City Tier
Tier 1-4
Demographics
Gamers, esports fans, 18-30
Ad Formats & Features
Stream Sponsorship Banner Ads Brand Integration Virtual Gifts
Best For
Game streamingEsportsLive chatVirtual gifting
Suitable Industries
GamingEsportsTechnologyEnergy DrinksEntertainment
Platform Highlights
- Game streaming leader
- Esports focus
- Massive gamer base
- Live engagement
Budget & Difficulty
Cost Level
Medium
Starting Budget
£500/mo
Difficulty
Medium
Douyu
MAU
200M+
DAU
60M+
Starting Budget
£500/mo