Back to Platforms
Douyu
斗鱼Video & EntertainmentLeading game live-streaming platform. Dominant in esports and gaming.
Douyu Inc.Launched 2014200M+ MAUMedium
Douyu is one of China's leading game live-streaming platforms, particularly strong in esports and competitive gaming. For gaming brands and esports sponsors, Douyu is the primary platform.
Key Metrics
MAU
200M+
Esports Events
1,000+/year
Streamers
1M+
Audience Profile
Age Group
16-35
Gender Split
80/20
City Tier
Tier 1-4
Demographics
Gamers, esports fans, 18-30
Ad Formats & Features
Stream Sponsorship Banner Ads Brand Integration Virtual Gifts
Best For
Game streamingEsportsLive chatVirtual gifting
Suitable Industries
GamingEsportsTechnologyEnergy DrinksEntertainment
Platform Highlights
Game streaming leader
Esports focus
Massive gamer base
Live engagement
Budget & Difficulty
Cost Level
Medium
Starting Budget
£500/mo
Difficulty
Medium
Douyu
斗鱼
Monthly Active Users
200M+
Daily Active Users
60M+
Starting Budget
£500/mo