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Xueqiu (Snowball)
雪球Finance & FinTechPremium investment community platform for sophisticated Chinese investors.
Xueqiu Inc.Launched 201050M+ MAUMedium
Xueqiu (Snowball) is a premium investment community popular among sophisticated Chinese retail investors. Unlike East Money's mass-market approach, Xueqiu attracts higher-net-worth investors and features in-depth stock analysis and investment research.
Key Metrics
Users
50M+
Income Profile
High
Engagement
Very High
Audience Profile
Age Group
25-55
Gender Split
75/25
City Tier
Tier 1-2
Demographics
Sophisticated investors, 28-50, high-net-worth
Ad Formats & Features
Sponsored Posts KOL Collab Banner Ads Research Reports
Best For
Investment communityStock discussionResearch sharingPortfolio tracking
Suitable Industries
FinanceSecuritiesAsset ManagementWealth Management
Platform Highlights
Sophisticated investors
High-net-worth
Premium community
In-depth research
Budget & Difficulty
Cost Level
Medium
Starting Budget
£500/mo
Difficulty
Medium
Xueqiu (Snowball)
雪球
Monthly Active Users
50M+
Daily Active Users
15M+
Starting Budget
£500/mo