Back to Platforms
Xueqiu (Snowball)
雪球Finance & FinTechPremium investment community platform for sophisticated Chinese investors.
Xueqiu Inc.Launched 201050M+ MAUMedium cost
Xueqiu (Snowball) is a premium investment community popular among sophisticated Chinese retail investors. Unlike East Money's mass-market approach, Xueqiu attracts higher-net-worth investors and features in-depth stock analysis and investment research.
Key Metrics
50M+
Users
High
Income Profile
Very High
Engagement
Audience Profile
Age Group
25-55
Gender Split
75/25
City Tier
Tier 1-2
Demographics
Sophisticated investors, 28-50, high-net-worth
Ad Formats & Features
Sponsored Posts KOL Collab Banner Ads Research Reports
Best For
Investment communityStock discussionResearch sharingPortfolio tracking
Suitable Industries
FinanceSecuritiesAsset ManagementWealth Management
Platform Highlights
- Sophisticated investors
- High-net-worth
- Premium community
- In-depth research
Budget & Difficulty
Cost Level
Medium
Starting Budget
£500/mo
Difficulty
Medium
Xueqiu (Snowball)
MAU
50M+
DAU
15M+
Starting Budget
£500/mo