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East Money

East Money

东方财富Finance & FinTech

China's largest online financial information and securities trading platform.

East Money InfoLaunched 2005150M+ MAUMedium

East Money is China's leading financial information and securities trading platform. It operates the popular eastmoney.com and Choice financial terminal, serving millions of retail investors with stock trading, mutual funds, financial news, and an active investment community.

Key Metrics

Users

150M+

Daily Active

50M+

Securities License

Yes

Audience Profile

Age Group

25-65

Gender Split

70/30

City Tier

Tier 1-4

Demographics

Retail investors, 30-55, stock traders

Ad Formats & Features

Sponsored Content Banner Ads App Ads Research Reports

Best For

Stock tradingFinancial newsFund platformInvestment community

Suitable Industries

FinanceSecuritiesFund ManagementInsurance

Platform Highlights

Retail investor platform
Stock trading
Financial news
Active community
Budget & Difficulty

Cost Level

Medium

Starting Budget

£400/mo

Difficulty

Medium

East Money

East Money

东方财富

Monthly Active Users

150M+

Daily Active Users

50M+

Starting Budget

£400/mo

Marketing Strategy →
East Money (东方财富) — China Marketing Platform Guide | YIVA Digital