Douban
豆瓣Content & CommunitiesChina's cultural review and community platform. Influences opinion leaders and creatives.
Douban is a unique Chinese platform combining book, film, and music reviews with social networking and interest-based communities (groups). It's highly influential among China's cultural opinion leaders, creatives, and educated urbanites. Douban ratings are considered the most trustworthy review system in China. For brands in cultural industries (books, film, music, fashion, design), Douban is an essential platform for building credibility with trendsetters.
Key Metrics
70M+
100M+
600K+
Audience Profile
Age Group
22-40
Gender Split
40% M / 60% F
City Tier
Tier 1-2
Demographics
Educated, cultural/arts-oriented, opinion leaders
Ad Formats & Features
Best For
Suitable Industries
Platform Highlights
Cost Level
Low
Starting Budget
£100/mo
Difficulty
Low
Douban
豆瓣
Monthly Active Users
70M+
Daily Active Users
20M+
Starting Budget
£100/mo