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Hupu
虎扑Content & CommunitiesChina's largest sports fan community. Dominant in basketball and sneaker culture.
Hupu Inc.Launched 200480M+ MAUMedium cost
Hupu is China's largest sports community platform, originally focused on basketball (NBA) and now covering football, esports, and sneaker culture. It has an extremely engaged male user base, ideal for sports brands, athletic apparel, and gaming companies.
Key Metrics
80M+
Users
85%
Male Users
#1 platform
NBA Fans
Audience Profile
Age Group
16-40
Gender Split
85/15
City Tier
Tier 1-3
Demographics
Sports fans, young males, 18-35
Ad Formats & Features
Sponsored Posts Banner Ads Community Ads KOL Collab
Best For
Sports communityBasketball/NBASneaker cultureEsports
Suitable Industries
SportsAthletic BrandsGamingEntertainmentApparel
Platform Highlights
- Sports fan community
- NBA dominance
- Sneaker culture
- Male-skewed
Budget & Difficulty
Cost Level
Medium
Starting Budget
£300/mo
Difficulty
Medium
Hupu
MAU
80M+
DAU
25M+
Starting Budget
£300/mo