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Hupu
虎扑Content & CommunitiesChina's largest sports fan community. Dominant in basketball and sneaker culture.
Hupu Inc.Launched 200480M+ MAUMedium
Hupu is China's largest sports community platform, originally focused on basketball (NBA) and now covering football, esports, and sneaker culture. It has an extremely engaged male user base, ideal for sports brands, athletic apparel, and gaming companies.
Key Metrics
Users
80M+
Male Users
85%
NBA Fans
#1 platform
Audience Profile
Age Group
16-40
Gender Split
85/15
City Tier
Tier 1-3
Demographics
Sports fans, young males, 18-35
Ad Formats & Features
Sponsored Posts Banner Ads Community Ads KOL Collab
Best For
Sports communityBasketball/NBASneaker cultureEsports
Suitable Industries
SportsAthletic BrandsGamingEntertainmentApparel
Platform Highlights
Sports fan community
NBA dominance
Sneaker culture
Male-skewed
Budget & Difficulty
Cost Level
Medium
Starting Budget
£300/mo
Difficulty
Medium
Hupu
虎扑
Monthly Active Users
80M+
Daily Active Users
25M+
Starting Budget
£300/mo