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Baidu Tieba
百度贴吧Content & CommunitiesBaidu's massive online community platform with millions of interest-based groups.
Baidu Inc.Launched 2003300M+ MAULow
Baidu Tieba is one of China's largest online community platforms, organized around thousands of interest-based groups (bars). It covers everything from celebrities to niche hobbies and professional topics.
Key Metrics
Communities
10M+
Users
300M+
Daily Posts
500M+
Audience Profile
Age Group
15-50
Gender Split
50/50
City Tier
Tier 1-5
Demographics
Broad demographics, interest-based communities
Ad Formats & Features
Sponsored Posts Banner Ads Community Partnership
Best For
Interest communitiesFandomDiscussionTrending topics
Suitable Industries
EntertainmentGamingEducationFashion
Platform Highlights
Interest-based communities
Massive scale
Baidu integrated
Niche group marketing
Budget & Difficulty
Cost Level
Low
Starting Budget
£100/mo
Difficulty
Low
Baidu Tieba
百度贴吧
Monthly Active Users
300M+
Daily Active Users
100M+
Starting Budget
£100/mo