Back to Platforms
Baidu Tieba
百度贴吧Content & CommunitiesBaidu's massive online community platform with millions of interest-based groups.
Baidu Inc.Launched 2003300M+ MAULow cost
Baidu Tieba is one of China's largest online community platforms, organized around thousands of interest-based groups (bars). It covers everything from celebrities to niche hobbies and professional topics.
Key Metrics
10M+
Communities
300M+
Users
500M+
Daily Posts
Audience Profile
Age Group
15-50
Gender Split
50/50
City Tier
Tier 1-5
Demographics
Broad demographics, interest-based communities
Ad Formats & Features
Sponsored Posts Banner Ads Community Partnership
Best For
Interest communitiesFandomDiscussionTrending topics
Suitable Industries
EntertainmentGamingEducationFashion
Platform Highlights
- Interest-based communities
- Massive scale
- Baidu integrated
- Niche group marketing
Budget & Difficulty
Cost Level
Low
Starting Budget
£100/mo
Difficulty
Low
Baidu Tieba
MAU
300M+
DAU
100M+
Starting Budget
£100/mo