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Tencent Ads

Tencent Ads

腾讯广告Ad & Demand-side Platforms

Tencent's unified ad platform across WeChat, QQ, Tencent Video, and news.

TencentLaunched 2015N/A (ad platform) MAUMedium-High

Tencent Ads is the unified advertising platform for Tencent's ecosystem, including WeChat Moments, WeChat Official Accounts, Mini Programs, QQ, Tencent Video, Tencent News, and QQ Music. It offers premium inventory with China's highest-quality user base. WeChat Moments ads are particularly valuable for brand awareness campaigns, appearing natively in users' social feeds. Tencent's audience data is rich due to its social graph and payment data.

Key Metrics

WeChat MAU Coverage

1.3B

Ad Inventory Quality

Premium

Targeting Capabilities

Social Graph

Audience Profile

Age Group

18-60

Gender Split

50% M / 50% F

City Tier

Tier 1-5

Demographics

Covers WeChat + QQ + Tencent News + Video

Ad Formats & Features

Moments Ads Banner Ads Video Ads Mini-Program Ads QQ Ads WeChat Search Ads

Best For

Brand awarenessWeChat ecosystemPremium placementsLocal business ads

Suitable Industries

LuxuryFMCGAutomotiveFinanceGamingRetail

Platform Highlights

WeChat + QQ ecosystem
Premium inventory
Social graph targeting
Rich formats
Budget & Difficulty

Cost Level

Medium-High

Starting Budget

£1,000/mo

Difficulty

Medium

Tencent Ads

Tencent Ads

腾讯广告

Monthly Active Users

N/A (ad platform)

Daily Active Users

—

Starting Budget

£1,000/mo

Marketing Strategy →
Tencent Ads (腾讯广告) — China Marketing Platform Guide | YIVA Digital