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Tencent Ads

Tencent Ads

腾讯广告Ad & Demand-side Platforms

Tencent's unified ad platform across WeChat, QQ, Tencent Video, and news.

TencentLaunched 2015N/A (ad platform) MAUMedium-High cost

Tencent Ads is the unified advertising platform for Tencent's ecosystem, including WeChat Moments, WeChat Official Accounts, Mini Programs, QQ, Tencent Video, Tencent News, and QQ Music. It offers premium inventory with China's highest-quality user base. WeChat Moments ads are particularly valuable for brand awareness campaigns, appearing natively in users' social feeds. Tencent's audience data is rich due to its social graph and payment data.

Key Metrics

1.3B

WeChat MAU Coverage

Premium

Ad Inventory Quality

Social Graph

Targeting Capabilities

Audience Profile

Age Group

18-60

Gender Split

50% M / 50% F

City Tier

Tier 1-5

Demographics

Covers WeChat + QQ + Tencent News + Video

Ad Formats & Features

Moments Ads Banner Ads Video Ads Mini-Program Ads QQ Ads WeChat Search Ads

Best For

Brand awarenessWeChat ecosystemPremium placementsLocal business ads

Suitable Industries

LuxuryFMCGAutomotiveFinanceGamingRetail

Platform Highlights

  • WeChat + QQ ecosystem
  • Premium inventory
  • Social graph targeting
  • Rich formats

Budget & Difficulty

Cost Level

Medium-High

Starting Budget

£1,000/mo

Difficulty

Medium

Tencent Ads

Tencent Ads

MAU

N/A (ad platform)

DAU

—

Starting Budget

£1,000/mo