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Alimama

Alimama

阿里妈妈Ad & Demand-side Platforms

Alibaba's advertising platform for Tmall and Taobao. Essential for e-commerce brands.

Alibaba GroupLaunched 2007N/A (ad platform) MAUMedium-High cost

Alimama is Alibaba's digital marketing platform, powering advertising across Tmall, Taobao, and the broader Alibaba ecosystem. It's essential for any brand selling on Alibaba's platforms. Alimama offers search ads within Tmall/Taobao, display ads, livestream promotions, and the 'Super Recommendation' (超级推荐) AI-powered recommendation system. For international brands on Tmall Global, Alimama is the primary traffic-driving tool.

Key Metrics

Tmall + Taobao

Platform Reach

10M+

Seller Base

Auction + Fixed

Ad Model

Audience Profile

Age Group

18-55

Gender Split

40% M / 60% F

City Tier

Tier 1-5

Demographics

Covers Tmall + Taobao + Alibaba ecosystem

Ad Formats & Features

Search Ads Display Ads Livestream Ads Super Recommendation TB/CPM

Best For

E-commerce advertisingProduct listing adsBrand flagship trafficTaobao/Tmall sellers

Suitable Industries

E-commerceFMCGBeautyFashionConsumer Electronics

Platform Highlights

  • E-commerce native ads
  • Tmall/Taobao integration
  • AI recommendation
  • Auction-based pricing

Budget & Difficulty

Cost Level

Medium-High

Starting Budget

£500/mo

Difficulty

Medium

Alimama

Alimama

MAU

N/A (ad platform)

DAU

—

Starting Budget

£500/mo