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Alimama

Alimama

阿里妈妈Ad & Demand-side Platforms

Alibaba's advertising platform for Tmall and Taobao. Essential for e-commerce brands.

Alibaba GroupLaunched 2007N/A (ad platform) MAUMedium-High

Alimama is Alibaba's digital marketing platform, powering advertising across Tmall, Taobao, and the broader Alibaba ecosystem. It's essential for any brand selling on Alibaba's platforms. Alimama offers search ads within Tmall/Taobao, display ads, livestream promotions, and the 'Super Recommendation' (超级推荐) AI-powered recommendation system. For international brands on Tmall Global, Alimama is the primary traffic-driving tool.

Key Metrics

Platform Reach

Tmall + Taobao

Seller Base

10M+

Ad Model

Auction + Fixed

Audience Profile

Age Group

18-55

Gender Split

40% M / 60% F

City Tier

Tier 1-5

Demographics

Covers Tmall + Taobao + Alibaba ecosystem

Ad Formats & Features

Search Ads Display Ads Livestream Ads Super Recommendation TB/CPM

Best For

E-commerce advertisingProduct listing adsBrand flagship trafficTaobao/Tmall sellers

Suitable Industries

E-commerceFMCGBeautyFashionConsumer Electronics

Platform Highlights

E-commerce native ads
Tmall/Taobao integration
AI recommendation
Auction-based pricing
Budget & Difficulty

Cost Level

Medium-High

Starting Budget

£500/mo

Difficulty

Medium

Alimama

Alimama

阿里妈妈

Monthly Active Users

N/A (ad platform)

Daily Active Users

—

Starting Budget

£500/mo

Marketing Strategy →
Alimama (阿里妈妈) — China Marketing Platform Guide | YIVA Digital