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Kuaishou Ads
快手广告Ad & Demand-side PlatformsKuaishou's advertising platform. Cost-effective for mass-market reach.
Kuaishou TechnologyLaunched 2017N/A (ad platform) MAULow-Medium
Kuaishou Ads provides advertising access to Kuaishou's 700M+ monthly users. The platform is particularly cost-effective for brands targeting China's mass market in tier 3-5 cities. Advertising formats include in-feed native ads, brand takeovers, and live streaming ads. Kuaishou's algorithm is less competitive than Ocean Engine, resulting in lower CPMs and better ROI for mass-market products.
Key Metrics
Platform Reach
700M MAU
CPM (Avg.)
Lower than Douyin
Live E-com GMV
$130B+
Audience Profile
Age Group
18-60
Gender Split
52% M / 48% F
City Tier
Tier 2-5
Demographics
Covers Kuaishou platform. Strong tier 3-5 cities
Ad Formats & Features
In-feed Ads Brand Takeover Live Ads Kuaishou Open Platform
Best For
Mass-market advertisingApp installsLive e-com traffic
Suitable Industries
FMCGAgricultureApparelDaily GoodsLocal Services
Platform Highlights
Cost-effective CPMs
Mass-market reach
Live e-com integration
Tier 3-5 strength
Budget & Difficulty
Cost Level
Low-Medium
Starting Budget
£300/mo
Difficulty
Low
Kuaishou Ads
快手广告
Monthly Active Users
N/A (ad platform)
Daily Active Users
—
Starting Budget
£300/mo