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Kuaishou Ads

Kuaishou Ads

快手广告Ad & Demand-side Platforms

Kuaishou's advertising platform. Cost-effective for mass-market reach.

Kuaishou TechnologyLaunched 2017N/A (ad platform) MAULow-Medium cost

Kuaishou Ads provides advertising access to Kuaishou's 700M+ monthly users. The platform is particularly cost-effective for brands targeting China's mass market in tier 3-5 cities. Advertising formats include in-feed native ads, brand takeovers, and live streaming ads. Kuaishou's algorithm is less competitive than Ocean Engine, resulting in lower CPMs and better ROI for mass-market products.

Key Metrics

700M MAU

Platform Reach

Lower than Douyin

CPM (Avg.)

$130B+

Live E-com GMV

Audience Profile

Age Group

18-60

Gender Split

52% M / 48% F

City Tier

Tier 2-5

Demographics

Covers Kuaishou platform. Strong tier 3-5 cities

Ad Formats & Features

In-feed Ads Brand Takeover Live Ads Kuaishou Open Platform

Best For

Mass-market advertisingApp installsLive e-com traffic

Suitable Industries

FMCGAgricultureApparelDaily GoodsLocal Services

Platform Highlights

  • Cost-effective CPMs
  • Mass-market reach
  • Live e-com integration
  • Tier 3-5 strength

Budget & Difficulty

Cost Level

Low-Medium

Starting Budget

£300/mo

Difficulty

Low

Kuaishou Ads

Kuaishou Ads

MAU

N/A (ad platform)

DAU

—

Starting Budget

£300/mo