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Ocean Engine

Ocean Engine

巨量引擎Ad & Demand-side Platforms

ByteDance's unified ad platform. Largest ad platform in China by revenue.

ByteDanceLaunched 2017N/A (ad platform) MAUMedium cost

Ocean Engine (巨量引擎) is ByteDance's advertising platform covering Douyin, Toutiao (news aggregator), Xigua Video, and other ByteDance properties. It's the largest digital advertising platform in China by revenue, with sophisticated AI-powered targeting including interest-based, behavior-based, lookalike, and retargeting capabilities. For performance marketing, Ocean Engine offers superior ROI due to its algorithm-driven optimization. Key ad formats include in-feed video (the most popular), app install campaigns, and dynamic product ads for e-commerce.

Key Metrics

#1 in China

Ad Revenue

4+

Covered Platforms

10B+

Daily Ad Impressions

Audience Profile

Age Group

18-50

Gender Split

50% M / 50% F

City Tier

Tier 1-5

Demographics

Covers Douyin + Toutiao + Xigua. 18-45 broad reach

Ad Formats & Features

In-feed Video Display Ads App Install Dynamic Product Ads Lead Collection

Best For

Performance marketingApp installsE-commerce trafficLead generation

Suitable Industries

E-commerceGamingEducationEntertainmentFinance

Platform Highlights

  • Largest ad platform in China
  • AI-powered targeting
  • Cross-platform
  • Performance driven

Budget & Difficulty

Cost Level

Medium

Starting Budget

£500/mo

Difficulty

Medium

Ocean Engine

Ocean Engine

MAU

N/A (ad platform)

DAU

—

Starting Budget

£500/mo