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Qunar

Qunar

去哪儿Travel & Hospitality

Price comparison platform for flights and hotels. Popular among budget travelers.

Trip.com GroupLaunched 2005200M+ MAULow

Qunar is a travel search and price comparison platform popular among budget-conscious travelers in China, particularly in tier 2-5 cities. It aggregates flight and hotel prices from multiple OTAs, allowing users to find the best deals.

Key Metrics

Monthly Users

200M+

Hotels Listed

600K+

Flight Routes

100K+

Audience Profile

Age Group

18-45

Gender Split

48/52

City Tier

Tier 2-5

Demographics

Budget-conscious travelers, 18-40

Ad Formats & Features

Sponsored Listings Price Comparison Ads Banner Ads

Best For

Price comparisonBudget travelDomestic tourismLast-minute deals

Suitable Industries

TravelHospitalityBudget AirlinesHostels

Platform Highlights

Price comparison
Budget travel focus
Tier 2-5 strong
Last-minute deals
Budget & Difficulty

Cost Level

Low

Starting Budget

£200/mo

Difficulty

Low

Qunar

Qunar

去哪儿

Monthly Active Users

200M+

Daily Active Users

50M+

Starting Budget

£200/mo

Marketing Strategy →
Qunar (去哪儿) — China Marketing Platform Guide | YIVA Digital