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Fliggy
飞猪Travel & HospitalityAlibaba's travel platform. Strong in outbound travel and international routes.
Alibaba GroupLaunched 2014250M+ MAUMedium cost
Fliggy is Alibaba's travel platform integrated with Taobao and Alipay. It is particularly strong in outbound travel and international flight bookings. For overseas tourism boards, hotels, and airlines, Fliggy is the most effective platform to reach Chinese outbound travelers.
Key Metrics
900M+
Alibaba Users
25%+
Outbound Share
30K+
Merchants
Audience Profile
Age Group
18-40
Gender Split
45/55
City Tier
Tier 1-3
Demographics
Young travelers, 20-35, experience-seekers
Ad Formats & Features
Sponsored Listings Banner Ads Alibaba Traffic Flash Deals
Best For
Travel bookingInternational travelAlibaba ecosystemExperience bookings
Suitable Industries
TravelHospitalityAirlinesAttractions
Platform Highlights
- Alibaba ecosystem
- Strong outbound travel
- Alipay integration
- Young travelers
Budget & Difficulty
Cost Level
Medium
Starting Budget
£300/mo
Difficulty
Medium
Fliggy
MAU
250M+
DAU
60M+
Starting Budget
£300/mo