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Fliggy
飞猪Travel & HospitalityAlibaba's travel platform. Strong in outbound travel and international routes.
Alibaba GroupLaunched 2014250M+ MAUMedium
Fliggy is Alibaba's travel platform integrated with Taobao and Alipay. It is particularly strong in outbound travel and international flight bookings. For overseas tourism boards, hotels, and airlines, Fliggy is the most effective platform to reach Chinese outbound travelers.
Key Metrics
Alibaba Users
900M+
Outbound Share
25%+
Merchants
30K+
Audience Profile
Age Group
18-40
Gender Split
45/55
City Tier
Tier 1-3
Demographics
Young travelers, 20-35, experience-seekers
Ad Formats & Features
Sponsored Listings Banner Ads Alibaba Traffic Flash Deals
Best For
Travel bookingInternational travelAlibaba ecosystemExperience bookings
Suitable Industries
TravelHospitalityAirlinesAttractions
Platform Highlights
Alibaba ecosystem
Strong outbound travel
Alipay integration
Young travelers
Budget & Difficulty
Cost Level
Medium
Starting Budget
£300/mo
Difficulty
Medium
Fliggy
飞猪
Monthly Active Users
250M+
Daily Active Users
60M+
Starting Budget
£300/mo