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Mafengwo
马蜂窝Travel & HospitalityTravel content community with user-generated travelogues and reviews.
Mafengwo Inc.Launched 2006120M+ MAUMedium
Mafengwo is a unique travel platform combining user-generated travel content with travel booking. It is influential among Chinese independent travelers who plan trips through peer recommendations. For tourism boards and hospitality brands, content marketing on Mafengwo is highly effective.
Key Metrics
Registered Users
120M+
Travelogues
20M+
Content-Driven
Yes
Audience Profile
Age Group
20-40
Gender Split
40/60
City Tier
Tier 1-3
Demographics
Independent travelers, 22-35, content-driven
Ad Formats & Features
Sponsored Content KOL Travelogues Destination Ads Deal Listings
Best For
Travel contentItinerary planningPeer reviewsDestination discovery
Suitable Industries
TravelHospitalityTourismExperiences
Platform Highlights
UGC travel content
Destination marketing
Independent travelers
Peer recommendations
Budget & Difficulty
Cost Level
Medium
Starting Budget
£300/mo
Difficulty
Medium
Mafengwo
马蜂窝
Monthly Active Users
120M+
Daily Active Users
30M+
Starting Budget
£300/mo