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360 Search
360搜索Search EnginesChina's #2 search engine by market share, reaching 400M+ monthly users through 360 Safe Browser and haoso.com.
Qihoo 360Launched 2012400M+ MAUMedium
360 Search (part of Qihoo 360) is China's second-largest search engine. Integrated into 360 Safe Browser which has the largest desktop browser user base in China, it offers search ads, display ads, and programmatic buying through 360点睛实效平台 (360 Zhihui). Essential for SEM campaigns targeting PC users and general internet audiences.
Key Metrics
MAU
400M+
Browser Share
#1 in China
Ad Network Reach
800M+
Audience Profile
Age Group
20-50
Gender Split
58/42
City Tier
Tier 1-5
Demographics
Chinese internet users, PC users
Ad Formats & Features
SEM Brand Zone Display Ads Video Ads News Feed Ads
Best For
SEMDisplayApp downloadsBrand awareness
Suitable Industries
E-commerceGamingAppsFinanceEducation
Platform Highlights
#2 search engine
360 Safe Browser
Large PC user base
Zhihui ad platform
Budget & Difficulty
Cost Level
Medium
Starting Budget
£300/mo
Difficulty
Medium
360 Search
360搜索
Monthly Active Users
400M+
Daily Active Users
150M+
Starting Budget
£300/mo