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Shenma
神马搜索Search EnginesAlibaba's mobile-first search engine. Strong in e-commerce and app ecosystem.
Alibaba (UCWeb)Launched 2013150M+ MAULow
Shenma is Alibaba's mobile search engine developed by UCWeb. It's pre-installed on many Android phones in China and has strong integration with Alibaba's e-commerce ecosystem. Particularly effective for mobile commerce and app discovery. Lower cost than Baidu but smaller reach.
Key Metrics
Mobile Search Share
~10%
Pre-installed Devices
100M+
Audience Profile
Age Group
18-40
Gender Split
55% M / 45% F
City Tier
Tier 2-5
Demographics
Mobile-first, tier 2-4 cities, young users
Ad Formats & Features
SEO PPC/SEM Mobile Display
Best For
Mobile searchE-commerce trafficApp discovery
Suitable Industries
E-commerceGamingApp developersLocal services
Platform Highlights
Alibaba ecosystem
Mobile-first
Low cost
Good for e-commerce
Budget & Difficulty
Cost Level
Low
Starting Budget
£100/mo
Difficulty
Low
Shenma
神马搜索
Monthly Active Users
150M+
Daily Active Users
60M+
Starting Budget
£100/mo