China Colour Intelligence
合
Awakening of Insects · Combining colour#7C191E顺圣(Shùn Shèng)
Shunsheng
Colour Values色值
HEX
#7C191E
RGB
rgb(124, 25, 30)
HSL
hsl(357, 66%, 29%)
OKLCH
oklch(0.386 0.133 23.7)
CMYK
0, 80, 76, 51
approx
Global Colour Equivalents国际色卡对照
CSS nearest ≈
maroon
#800000
Pantone FHI/TCX ≈
red dahlia
#7d2027
Nearest perceptual match (OKLab). Pantone value is from an unofficial dataset — approximate; verify against official swatches before production.
Imagery & Provenance意象与出处
Solar term
惊蛰 · Awakening of Insects — "微雨众卉新,一雷惊蛰始。"
Imagery
A prized deep purple-red of the Song court, named “Obedient to the Sage”. Almost black in shadow, wine-red in light.
Origin
Shunsheng was a much-coveted dyed colour in the Song dynasty, its name an honorific. As the combining colour it seals Awakening of Insects at its most intense: the term’s reds have gone as far as red will go before thunder breaks and the insects wake.
System
B Solar-term sets
Source
Wei Yingwu, “Watching the Farmstead” — a poem on the farmer’s year, beginning at the first thunder. (combining colour of 惊蛰.)
Citation
韦应物《观田家》
Evidence
Ancient-text attestation (attestation > artifact > compilation > approximation)
Imagery意象图

Brand & Product References国际色号案例

Gucci Red
#BA0C2F · ≈ ΔE 11.8 (CIEDE2000)
Global brand reference
photo: Tony Webster · CC BY 2.0
Editorial reference only — same/near shade used by these brands. Names and colours are trademarks of their respective owners; photos are CC-licensed from Wikimedia Commons (see credit on each card); no affiliation or endorsement implied.
Cultural Note for non-Chinese Designers文化提示
CautionRed = luck, celebration, weddings, New Year. West reads danger/passion — align intent explicitly.
Same Family同色系
Pantone/CSS values are nearest perceptual matches (OKLab distance), not official colour codes.
