Wechat is one of the very popular social media in the Chinese community. With over 1 billion active users in the app, it presents an unprecedented opportunity for brands to reach out to the Chinese community. While WeChat being the most social platfo... continue reading
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For merchants trying to tap into the market by using Xiaohongshu (aka. RED, Little Red Book)), if you choose to do the marketing and promotion of Xiaohongshu by yourself, the speed will be relatively slow. So today we have compiled a list of 6 market... continue reading
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The China e-commerce market is brimming with opportunities, but it is not an easy one to navigate. Brands need to be equipped with the right information, tools and partners to make their e-commerce venture in China a successful one – especially given... continue reading
More than just a social media platform, the community in China use WeChat as a social ecosystem. The reason behind this logic is that the features developed on WeChat are seemingly endless. Beyond the typical social media functions where all the user... continue reading
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LEARN HOW TO USE WECHAT OFFICIAL ACCOUNT FOR YOUR BUSINESS Read this article and understand how to use Wechat Official Account for your business. WeChat Official Accounts with more than 1.1 billion monthly active users (MAUs) globally. For compa... continue reading
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After years of development, KOL marketing has been expanding. In addition to traditional social platforms, mobile video, vertical platforms and e-commerce platforms, KOL Marketing has became the method to produce and disseminate content.&... continue reading
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What is O2O (offline to online) marketing ?O2O is a broad concept digitising offline commerce. Offline retailers and service providers leverage internet technologies, data and traffic to attract consumers and improve operational efficiency. This coul... continue reading
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WeChat has surpassed 1.1 billion monthly active users. And it has certainly made the world turn heads. Who uses WeChat?More men (67.5%) than women (although this may reflect the fact that China has more men than women in its population!).People... continue reading
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The China e-commerce market is brimming with opportunities, but it is not an easy one to navigate. Brands need to be equipped with the right information, tools and partners to make their e-commerce venture in China a successful one – especially given... continue reading
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Nowadays, WeChat groups and WeChat Moments on our mobile have become hot spots for various start-ups. On the one hand, it is because of the massive bankruptcy of traditional micro-businesses, on the other hand, it is also due to the emergence of vari... continue reading
