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Dianping

Dianping

大众点评Local Services & O2O

China's Yelp. User reviews for restaurants, services, and local businesses.

MeituanLaunched 2003250M+ MAULow-Medium

Dianping is China's leading local review platform, similar to Yelp but with richer features including booking, coupons, and integrated payments. It's the go-to resource for Chinese consumers researching restaurants, spas, beauty services, and entertainment venues. For brands with physical locations in China, managing your Dianping presence is critical — positive reviews directly drive foot traffic. The platform is now integrated with Meituan.

Key Metrics

Monthly Active Users

250M+

Business Listings

70M+

User Reviews

200M+

Audience Profile

Age Group

20-45

Gender Split

40% M / 60% F

City Tier

Tier 1-3

Demographics

Urban consumers, foodies, experience seekers

Ad Formats & Features

Sponsored Listings Coupon Ads Review Boosting Brand Storefront

Best For

Restaurant marketingReview managementLocal brand discovery

Suitable Industries

Food & BeverageHospitalityBeauty & SpaEntertainmentRetail

Platform Highlights

China's Yelp
200M+ reviews
Review-driven discovery
Meituan integrated
Budget & Difficulty

Cost Level

Low-Medium

Starting Budget

£200/mo

Difficulty

Low

Dianping

Dianping

大众点评

Monthly Active Users

250M+

Daily Active Users

80M+

Starting Budget

£200/mo

Marketing Strategy →

Related Local Services & O2O

Dianping (大众点评) — China Marketing Platform Guide | YIVA Digital