Dianping
大众点评Local Services & O2OChina's Yelp. User reviews for restaurants, services, and local businesses.
Dianping is China's leading local review platform, similar to Yelp but with richer features including booking, coupons, and integrated payments. It's the go-to resource for Chinese consumers researching restaurants, spas, beauty services, and entertainment venues. For brands with physical locations in China, managing your Dianping presence is critical — positive reviews directly drive foot traffic. The platform is now integrated with Meituan.
Key Metrics
250M+
Monthly Active Users
70M+
Business Listings
200M+
User Reviews
Audience Profile
Age Group
20-45
Gender Split
40% M / 60% F
City Tier
Tier 1-3
Demographics
Urban consumers, foodies, experience seekers
Ad Formats & Features
Best For
Suitable Industries
Platform Highlights
- China's Yelp
- 200M+ reviews
- Review-driven discovery
- Meituan integrated
Budget & Difficulty
Cost Level
Low-Medium
Starting Budget
£200/mo
Difficulty
Low
Dianping
MAU
250M+
DAU
80M+
Starting Budget
£200/mo