Building EDSA's Chinese Digital Presence Through WeChat and Localised Content
EDSA
Established a consistent Chinese-language content framework that helps EDSA communicate international expertise to professional audiences in China while maintaining global brand consistency.
1The Challenge
EDSA needed to communicate its international planning, landscape architecture and urban design expertise to Chinese developers, government stakeholders, design professionals, institutional partners and industry media. Global brand materials alone were not enough: reaching this audience required a consistent Chinese-language presence, locally relevant content and a tone that preserved the firm’s professional credibility while speaking naturally to Chinese readers.
2Our Approach
Strategy
Designed a Chinese content framework aligned with EDSA’s brand voice — professional, design-led and credible — and identified China-relevant industry topics that resonate with developers and institutional audiences.
Localisation
Handled translation and transcreation of international project stories, adapting narrative, terminology and context rather than translating word-for-word.
Content
Planned and produced Chinese articles for the WeChat Official Account: drafting, editing and structuring content for how Chinese professional audiences consume long-form material.
Managed publishing support and operational rhythm for the Official Account, keeping the brand present and consistent over the long term.
Brand
Maintained professional terminology and tone across all output so that localised content strengthened rather than diluted the global brand.
What We Delivered
Why It Worked
“Professional-services brands win in China through consistent, credible Chinese-language content — value accumulates from editorial rhythm and terminology discipline, not single posts.”
Related Services
Planning your growth in China?
Talk to YIVA Digital about your market, audience and growth objectives.