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Xianyu (Idle Fish)
闲鱼E-commerceChina's largest second-hand goods marketplace. C2C social commerce.
Alibaba GroupLaunched 2014300M+ MAULow
Xianyu (Idle Fish) is Alibaba's C2C second-hand goods marketplace, one of the largest in the world. It has developed a strong social community aspect with interest-based groups and live-streaming for second-hand sales.
Key Metrics
MAU
300M+
Goods Listed
1B+
Social Commerce
Strong
Audience Profile
Age Group
18-40
Gender Split
40/60
City Tier
Tier 1-4
Demographics
Young bargain hunters, 18-35, sustainability-minded
Ad Formats & Features
Sponsored Listings Banner Ads Featured Products
Best For
Second-hand marketplaceC2C tradingSocial commerceRecycling
Suitable Industries
E-commerceFashionElectronicsSustainability
Platform Highlights
Largest second-hand market
Social commerce
Sustainability
Alibaba ecosystem
Budget & Difficulty
Cost Level
Low
Starting Budget
£100/mo
Difficulty
Low
Xianyu (Idle Fish)
闲鱼
Monthly Active Users
300M+
Daily Active Users
100M+
Starting Budget
£100/mo