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Vipshop
唯品会E-commerceChina's largest flash-sale e-commerce platform for branded goods at discounts.
Vipshop HoldingsLaunched 2008150M+ MAUMedium cost
Vipshop is China's leading flash-sale e-commerce platform offering branded products at significant discounts. It is particularly strong in apparel, beauty, and accessories, appealing to brand-conscious female shoppers.
Key Metrics
150M+
Active Buyers
70%+
Female Users
30K+
Brand Partners
Audience Profile
Age Group
22-50
Gender Split
30/70
City Tier
Tier 1-4
Demographics
Women 25-45, brand-conscious, deal-seeking
Ad Formats & Features
Sponsored Products Flash Deal Ads Brand Store Banner Ads
Best For
Flash salesBrand discountsApparelBeauty
Suitable Industries
FashionBeautyApparelLuxuryFMCG
Platform Highlights
- Flash sale leader
- Branded discounts
- Female-skewed
- Inventory clearance
Budget & Difficulty
Cost Level
Medium
Starting Budget
£500/mo
Difficulty
Medium
Vipshop
MAU
150M+
DAU
40M+
Starting Budget
£500/mo