Back to Platforms
Vipshop
唯品会E-commerceChina's largest flash-sale e-commerce platform for branded goods at discounts.
Vipshop HoldingsLaunched 2008150M+ MAUMedium
Vipshop is China's leading flash-sale e-commerce platform offering branded products at significant discounts. It is particularly strong in apparel, beauty, and accessories, appealing to brand-conscious female shoppers.
Key Metrics
Active Buyers
150M+
Female Users
70%+
Brand Partners
30K+
Audience Profile
Age Group
22-50
Gender Split
30/70
City Tier
Tier 1-4
Demographics
Women 25-45, brand-conscious, deal-seeking
Ad Formats & Features
Sponsored Products Flash Deal Ads Brand Store Banner Ads
Best For
Flash salesBrand discountsApparelBeauty
Suitable Industries
FashionBeautyApparelLuxuryFMCG
Platform Highlights
Flash sale leader
Branded discounts
Female-skewed
Inventory clearance
Budget & Difficulty
Cost Level
Medium
Starting Budget
£500/mo
Difficulty
Medium
Vipshop
唯品会
Monthly Active Users
150M+
Daily Active Users
40M+
Starting Budget
£500/mo