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Suning.com

Suning.com

苏宁易购E-commerce

Major electronics and home appliance e-commerce platform with offline stores.

Suning.comLaunched 1990100M+ MAUMedium

Suning.com is a major Chinese e-commerce platform strong in home appliances and consumer electronics. It operates an integrated online-offline (O2O) model with thousands of physical stores across China.

Key Metrics

Online MAU

100M+

Physical Stores

5,000+

Cities

700+

Audience Profile

Age Group

22-55

Gender Split

55/45

City Tier

Tier 1-4

Demographics

Home appliance buyers, electronics shoppers, 25-50

Ad Formats & Features

Sponsored Products Brand Store Banner Ads Promotions

Best For

Home appliancesElectronicsFMCGOmnichannel retail

Suitable Industries

ElectronicsHome AppliancesFMCGRetail

Platform Highlights

Electronics specialist
O2O model
Strong logistics
Brand partnerships
Budget & Difficulty

Cost Level

Medium

Starting Budget

£300/mo

Difficulty

Medium

Suning.com

Suning.com

苏宁易购

Monthly Active Users

100M+

Daily Active Users

20M+

Starting Budget

£300/mo

Marketing Strategy →
Suning.com (苏宁易购) — China Marketing Platform Guide | YIVA Digital