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NetEase Cloud Music
网易云音乐Video & EntertainmentPopular music streaming platform with strong music community and engagement.
NetEaseLaunched 2013200M+ MAUMedium
NetEase Cloud Music is known for its strong music community and user engagement, featuring user-curated playlists, music reviews, and a comment culture.
Key Metrics
MAU
200M+
Comment Culture
Strong
Community
Engaged
Audience Profile
Age Group
16-35
Gender Split
45/55
City Tier
Tier 1-3
Demographics
Young music lovers, 18-30, community-driven
Ad Formats & Features
Audio Ads Sponsored Playlists Branded Content Concert Partnership
Best For
Music streamingMusic communityCurated playlistsArtist promotion
Suitable Industries
EntertainmentMusicLifestyle BrandsYouth Marketing
Platform Highlights
Music community leader
User curation
Comment culture
Youth engagement
Budget & Difficulty
Cost Level
Medium
Starting Budget
£300/mo
Difficulty
Medium
NetEase Cloud Music
网易云音乐
Monthly Active Users
200M+
Daily Active Users
80M+
Starting Budget
£300/mo