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Beike (Shell)
贝壳找房Real EstateChina's largest real estate platform. Online-to-offline property transactions.
KE HoldingsLaunched 2018250M+ MAUMedium cost
Beike (Shell) is China's largest real estate transaction and service platform, operating the Lianjia brand. It combines online property listings with an extensive offline brokerage network. For real estate developers and property marketers, Beike is essential.
Key Metrics
250M+
MAU
5M+
Property Listings
500K+
Agent Network
300+
Cities
Audience Profile
Age Group
25-55
Gender Split
55/45
City Tier
Tier 1-4
Demographics
Home buyers, renters, 28-50
Ad Formats & Features
Sponsored Listings Featured Properties Agent Ads Community Ads
Best For
Property listingHome buyingRentalMortgage services
Suitable Industries
Real EstatePropertyMortgageHome Services
Platform Highlights
- Largest real estate platform
- Online + offline model
- Lianjia network
- Full transaction support
Budget & Difficulty
Cost Level
Medium
Starting Budget
£500/mo
Difficulty
Medium
Beike (Shell)
MAU
250M+
DAU
80M+
Starting Budget
£500/mo