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1688.com
1688.comB2B & TradeAlibaba's domestic B2B platform. China's largest wholesale marketplace.
Alibaba GroupLaunched 2002150M+ MAUMedium
1688.com is Alibaba's domestic B2B wholesale platform, the largest in China. It connects manufacturers with domestic buyers. For international brands sourcing products from China, 1688 offers access to factories that may not export directly.
Key Metrics
Supplier Accounts
10M+
Products Listed
1B+
Daily Orders
5M+
Audience Profile
Age Group
25-55
Gender Split
60/40
City Tier
Tier 1-5
Demographics
Domestic B2B buyers, small business owners
Ad Formats & Features
Sponsored Products Gold Supplier P4P Ads
Best For
Domestic wholesaleFactory sourcingBulk purchasingSmall business supply
Suitable Industries
International TradeManufacturingWholesaleRetail
Platform Highlights
Domestic wholesale leader
Factory direct pricing
Alibaba ecosystem
Bulk purchasing
Budget & Difficulty
Cost Level
Medium
Starting Budget
£400/mo
Difficulty
Medium
1688.com
1688.com
Monthly Active Users
150M+
Daily Active Users
20M+
Starting Budget
£400/mo