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The Paper
澎湃新闻Content & CommunitiesLeading digital native news media. Known for quality investigative journalism.
Shanghai United MediaLaunched 201480M+ MAUMedium cost
The Paper is one of China's most respected digital native news outlets, known for quality journalism and investigative reporting. It has a strong brand among China's educated elite and opinion leaders.
Key Metrics
80M+
Readers
High standard
Journalism
Audience Profile
Age Group
22-60
Gender Split
55/45
City Tier
Tier 1-3
Demographics
Educated readers, 25-50, news consumers
Ad Formats & Features
Sponsored Articles Banner Ads Native Advertising
Best For
NewsInvestigative journalismMultimedia contentOpinion
Suitable Industries
MediaPublishingPRBrand Journalism
Platform Highlights
- Quality journalism
- Influential readership
- Digital native
- Investigative reporting
Budget & Difficulty
Cost Level
Medium
Starting Budget
£400/mo
Difficulty
Medium
The Paper
MAU
80M+
DAU
20M+
Starting Budget
£400/mo