When the younger generation began to release their consumption potential and gradually became the main force in the consumer field, their admiration for individuality and pursuit of self led to the emergence of many new trends in society. Their hobbi... continue reading
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Live Shows on Zhihu: Reach Over 100 Million Active users on the Platform"Apart from long video platforms such as Youku, iQIYI, and Tencent, platforms such as TikTok, KuaiShou, Xiaohongshu, Zhihu, and BiliBili are also venturing into the reality show... continue reading
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Chinese Emerging Economy of InfluencersWith the popularization of the "Internet+" concept, we are entering an era of a "new economy", and in this context, the fan economy is growing rapidly. As early as 2019, the market size of fan economy-related in... continue reading
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Innova Market Insight has currently released its top ten global food and beverage trends for 2023. According to the survey based on consumer behaviours, consumers are more sensitive to commodity prices and paying attention to cost and value for money... continue reading
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At the end of 2022, shrouded by "uncertainty", 36Kr conducts research with 80 brands from five dimensions: market competitiveness, product growth, business model competitiveness, brand influence, and capital attention, finally analyzing and summarizi... continue reading
The overseas virtual YouTuber VOX made his first live show in China on BiliBili in May, and it was the top platform hit of the night. In 1.7 hours of live broadcast, the total revenue reached RMB 1.11 million, of which the payment rate of the live st... continue reading
Compared with merely focusing on short-term data, telecommunication companies are more willing to make some investment in fixed assets for longer-term development. So far, Meta-Universe is still a key field for the investment of head companies and is... continue reading
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During this year's Double 11, TikTok has quietly launched the "9.9" special free shipping channel (referred to as 9.9 channel). At present, the channel has not officially landed on TikTok but is located at the first-level entrance of Douyin Express M... continue reading
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Health products and services have become a necessity for young people nowadays. In this Double 11, there are more young people who are focusing on improving sleep, mental anxiety, gastrointestinal issues, teeth, skin, obesity, hair loss, and other he... continue reading
Web 3 Marketing is a revolutionary concept that explores the web by looking at trends and new technologies which is more than just websites and search engine optimization (SEO). A Web 3.0 environment enhances the user experience by providing rich and... continue reading
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