China’s digital landscape continues to evolve at a breathtaking pace, presenting both remarkable opportunities and unique challenges for global brands. As of mid‑2025, savvy marketers targeting Chinese consumers must grasp a rich tapestry of cultural... continue reading
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Why TikTok Marketing is Essential for Travel Brands In 2025, TikTok isn’t just a source of inspiration—it’s the starting point of the modern traveler's itinerary. According to TikTok’s 2024 Marketing Science report, 66% of users say TikTok is the mos... continue reading
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In recent years, China's automotive industry has experienced fast transformation. Technological alliances and partnerships becoming an increasingly focus in each brand's strategy. As the competition and entry barriers in the rise in the EV car catego... continue reading
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Since China made significant adjustments to the travel restriction in January 2023, including loosening restrictions on cross-regional and cross-border movement. This marks the end of almost three years of restricted immigration activities, and Chine... continue reading
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In our market insights on China's cross-border ecommerce and second-hand luxury shopping, we believe that in the second-hand luxury industry, the existence of offline physical stores will continue to be disrupted. However, as new consumer brands emer... continue reading
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Nowadays, more and more young people have labeled themselves as "anti-social". Under rapidly developing technology and communication facilities, face-to-face social interaction and "old-school" dating habits have lost their importance and romantic me... continue reading
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People are yearning for poetic life and faraway scenery. A performance cannot let audiences reach faraway places, but it can make them experience "life elsewhere". In recent years, with the huge success of the filmization of theatre IPs by Kaixin Mah... continue reading
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Chinese young generations are contradictory in their wellbeing lifestyle. They diligently do skincare and use liver-protecting tablets while staying up late, they use digestion powder after eating spicy hot pot, and they wear knee pads while clubbing... continue reading
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"Knowledge Changes Destiny" has always been an unfaded belief hanging over Chinese people’s heads. Therefore, receiving good education is extremely important to Chinese parents as a way for children to maintain and to improve their economic situation... continue reading
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Rewind to 2019, when the science fiction film The Wandering Earth surged to RMB ¥4.6 billion at the box office during the Spring Festival period, accounting for 23.6% of the RMB ¥19.5 billion box office of science fiction films in the Chinese market... continue reading
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