The online fitness platform KEEP was born out of founder Ning Wang's personal experience. In 2014, as a college graduate struggling with being overweight, Ning Wang created a series of fitness plans and realized the commercial potential of online fit... continue reading
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Chinese young generations are contradictory in their wellbeing lifestyle. They diligently do skincare and use liver-protecting tablets while staying up late, they use digestion powder after eating spicy hot pot, and they wear knee pads while clubbing... continue reading
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"Knowledge Changes Destiny" has always been an unfaded belief hanging over Chinese people’s heads. Therefore, receiving good education is extremely important to Chinese parents as a way for children to maintain and to improve their economic situation... continue reading
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Rewind to 2019, when the science fiction film The Wandering Earth surged to RMB ¥4.6 billion at the box office during the Spring Festival period, accounting for 23.6% of the RMB ¥19.5 billion box office of science fiction films in the Chinese market... continue reading
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Mark Zuckerberg has made the biggest empty promise about the "Metaverse", as Facebook, which renamed Meta, spend USD $10 billion in 2021 trying to develop metaverse software and hardware, and launched the VR social platform Horizon. But, desperately,... continue reading
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Why Second-hand Louis Vuitton bags are winning GenZ 's heart?Second-hand e-commerce platforms, such as Vestiair, which has valued at $1.7 billion, and Xianyu (IdleFish), the largest second-hand trading platform in China, which has reached more than 3... continue reading
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What are the investment opportunities in China after relaxing Covid restriction?With China’s new Covid policy introduced on 7th Dec, 2022, the covid measurements, testing and quarantine policies have been further adjusted and optimized. 3-years of ti... continue reading
Some people can set up a thriving social media account within a year, while others may take two, three, or even five years. How to get your social media account to develop quickly and keep rising, you need to understand possible stages of social medi... continue reading
Marketing on RED (Xiaohongshu) in 2022, With Chillness and AffinityEveryone's life has been caught up in a similar uncertainty over the past few years, but compared to the previous two years, this year's social mood is slightly different. There is so... continue reading
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Large numbers of evidence prove that investment in the consumer sector has entered a "cold winter" since last year. Compared to the ¥35.68 billion (USD 5.3 billion) invested in the consumer market in the second quarter of 2021, the total amount of fi... continue reading
