Want to capture the attention of over 1 billion Chinese consumers? Baidu — China’s #1 search engine — powers 70% of all searches in the country, reaching 90% of internet users through its Search and Display networks.
Baidu is part of Chinese users' daily digital life. Any business that wants to promote its products/services to China should consider having Baidu as an essential China marketing channel.
From product searches to brand discovery, Baidu is where Chinese consumers turn every day. If you’re serious about breaking into or expanding in China, Baidu PPC/SEM is your fastest way to high-intent buyers.
- Instant visibility on China’s most trusted search engine
- Laser-targeted ads to reach customers actively searching for your products
- Maximize ROI with data-driven campaigns optimized for conversions
Don’t just enter China—dominate search rankings, drive qualified traffic, and boost sales with a strategic Baidu advertising campaign. Let’s get your brand in front of millions!
What's can you do with Baidu advertising (Baidu PPC)?
Just like Google Ads, Baidu Ads enables advertisers to target Chinese users using various ad formats via the Baidu network including:
- Serving ads on Baidu Search Engine;
- Serving ads on Baidu Display/In-feed ads Network;
- Serving ads on Baidu mobile app (over 700m users)
- Serving ads across Baidu Tieba (Baidu forum), Baidu wiki, Baidu Zhidao (social Q&A) ;
FAQs:
Q: Why can't we open an account directly with Baidu?
A: Baidu requires international advertisers to work with an official partner agency (like us) to open and manage PPC accounts.Here is why:
- Local Expertise Needed: Baidu’s platform, policies, and ad review process are tailored for the Chinese market. Agencies like ours have:
- We Add Strategic Value: Especially when serving overseas clients, we are on the frontier of supporting the Baidu clients including account opening, campaign launching and achieving your
Chinese marketing goals.
- Faster approval proces, higher ad rankings and better conversions by leverging agencies' expertise.
Q: How long does it take to open a Baidu account?
A: In general, it will take 3-5 working days for Baidu to approve and process the account creation. Certain industries such as financial service might take longer.
Q: What's the minimum deposit requirement for Baidu Ads?
A: The 1st time deposit requirement for overseas advertisers is a minimum of $1,000 to activate your ad account. There is no time limit for advertisers to spend the fund.
Q: Do we need a website in Chinese?
A: Yes. To provide the best user experience to Chinese users and being successful in the Chinese market, a Chinese website (even a Chinese micro-site) will be essential.
Q: What is the procedure and what documents do we need to provide?
A: New advertisers need to fill the web-based
Baidu application form. To verify your company, please also provide the following additional documents (
details will also be provided via email once you completed the application form):
1) Local business incorporation certificate issued by the local authority (with signature);
3) A full-page screenshot of the website homepage (which you want to promote in China);
4) The latest bank statement (must contain: full Company Name, bank name. The other sensitive information can be blocked out);
Q: What will happen once our Baidu account is created?
A: Once the Baidu account has been created, approved and funded, you will receive login details to access the Baidu Advertising Platform. Then you can start to promote via Baidu. We also offer a Baidu account optimization service if you need help.
Q: Do we have to use your Baidu ad management service?
A: Not necessary. There is no obligation to use our Chinese SEM management service. By default, we will handle your Baidu account creation and account funding for free. But remember we are always here to support your success. Feel free to talk to us at any time to learn about our additional services.
To open a new Baidu Advertising account, please click on the START button, you will then start the application.
