The overall advertising cost has further increased, thus the brands now realize the importance to retain existing users. As a result of that, the operation of owned media has risen accordingly. On the other hand, mainstream new media platforms are ac... continue reading
The KPMG China report showed that in the first quarter of 2022, China's economy grew by 4.8% year-on-year, which was higher than market expectations. However, due to the spread of Omicron since March, the prevention and control measures have a greate... continue reading
Web3 innovations include blockchain, cryptocurrencies, decentralized finance (DeFi), non-fungible tokens (NFTs), and decentralized autonomous organizations (DAOs) which are some of the trending topics now.The limitation of Web1 and Web2The essence of... continue reading
B2B brand marketing is growing in importance as the expectations of B2B customers change. There are 3 new strategies for B2B brand marketing which are to increase brand awareness, marketing collateral and supply chain collaboration in China.Increase... continue reading
The male Internet users are close to 600 million in China, and the online consumption power of middle-aged and elderly people is increasing. The APP usage time of male users reached a new high in the same period, and men of all ages showed different... continue reading
Camping has always been one of the popular choices for leisure vacations. According to the data of Qyer.com, the popularity of camping has increased by 303.5% in 2020. Camping is a trending activity now and has become one of the popular social media... continue reading
The emergence of live broadcasts to sell products has brought live broadcasts to a new height. According to CNNIC's statistical survey data, as of June 2021, the number of online live broadcast users in China exceeded 630 million, with a penetration... continue reading
With the overall stabilization of the scale of mobile Internet users, a small peak in traffic growth was observed in the first quarter of 2022, reaching 1.183 billion by the end of March. The network usage of users continued to grow steadily, and the... continue reading
It is important to understand the user behavior formula. In order to stimulate new users to become paid users, a formula can be used here:Behavior = (Motivation - Resistance) * Boost + RewardFour points that affect new user activation:1. Behavior: th... continue reading
In recent years, the development of the digital economy has encouraged enterprises to migrate to cloud technology which has become a key national strategy. The underlying technologies related to live broadcasting have also been frequently encour... continue reading
