01. Owned media trafficOwned media traffic refers to user clusters that enterprises can freely use without payment, can be reached at any time, and are deposited in relatively private channels such as their own apps, official accounts, personal WeCha... continue reading
1. Content planningFirst of all, confirm the topic and then plan the content. After confirming the topic direction, combine the corresponding questions and long-tail keywords in the keyword analysis table to confirm the target keywords of the article... continue reading
Public data shows that in 2021, the GMV of TikTok’s live broadcast e-commerce business has exceeded 800 billion. This means that in less than two years since the establishment of an independent e-commerce department, the GMV volume of TikTok live e-c... continue reading
The key advantage of virtual idols is that they can completely avoid disputes related to their private life. According to market research firm ResearchAndMarkets, the global virtual event market is expected to reach US$504.76 billion (about 3,270.744... continue reading
Douyin Box is an independent e-commerce app focusing on fashion trends launched by Douyin in December 2021. Seeing the success of Douyin's content, a large number of e-commercial companies were attracted when it first launched. However, this Septembe... continue reading
Baidu SEO is a vital marketing strategy for brands to attract customers, increase website traffic, and grow business in the marketplace. However, if you don’t know how to differentiate between Baidu SEM and Baidu SEO, search optimization cannot bring... continue reading
The owned media development of Chinese brands or merchants has gone through four stages: infancy, initial stage, growth stage, and explosive stage. The move from one stage to another stage means a further enhancement of the connection between offline... continue reading
There are various factors that drive the increase in local consumer demand in cities. The gradual improvement of the pandemic situation and the arrival of summer vacation have led to a rapid increase in urban consumer demand. The trend of going... continue reading
Understanding of the basis of SEM Search engine marketing (SEM) is one of the most effective ways to grow a business in an increasingly competitive online marketplace. Generally, SEM is the practice of marketing that used paid advertisement that... continue reading
Over the years, Internet companies have continued to increase and explore the commercialization of search functions. According to CTR's "Search Marketing Budget Trend Report 2022", search advertisements, search function, information flow, short video... continue reading
