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Innovation is one of the key breaking points of China's future economic development, and high-pressure law enforcement in the field of intellectual property rights will become a norm. The Chinese Internet industry has entered a new world,... continue reading
China's consumer market is undergoing an unprecedented iterative innovation. We see the power of the new generations, the brands, businesses and the marketers in this transition period, causing more confusion. As a Chinese marketing agency, we recom... continue reading
Who are the Gen Z in ChinaThe term "Gen Z" has been a hot topic this year, and many researchers are starting to analyze the Gen Z population. Trying to understand China’s Gen Z would help us to shape the future of marketing in China.Who is Gen Z in C... continue reading
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As we know, the food industry in China is highly competitive, especially to the young consumer market. There are so many new brands and trendy food products launched on a daily basis, while the traditional brands are also evolving themselves to defen... continue reading
Happy Moon Festival 2021. Here we collected a few wonderful mooncake package designs from various brands. 360:Sweet7:Alibaba:Baidu iQiyiBabycare:bangX:Beihai Muchang (HOKKAI PASTURES)Bilibili:CENTURY SAKURA:CBNData:Coco:Digital Luxury Group:DJI:... continue reading
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What is SCRM?SCRM refers to Social Customer Relationship Management, as an extension of traditional CRM, SCRM emphasizes consumer participation and bilateral interaction. Consumers no longer exist statically as consumers of simple goods (services) or... continue reading
1. Breaking the cognition is the “Attraction” It is critical to maintaining "reverse thinking" when conducting social media operations. It is necessary to break som... continue reading
What is UnionPay?UnionPay is a financial services institution headquartered in Shanghai, China. It mainly provides inter-bank payment and settlement services and has its own online inter-bank transaction clearing system.In August 2021, China’s payme... continue reading
The overall performance summary of China's game industry in H1 20211. The official launched National Identity Verification Platform and the improvement of the Game Industry-standard System had helped the continued protection of the youngsters. 2.&nbs... continue reading
Having with proper digital marketing strategies in China can ensure that brands reach not only consumers through B2C but also valuable partners through B2B tools.From search engines to social media platforms combined with the funnel approach, YIVA Di... continue reading
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