The emergence of new consumer brandsAn important background for the emergence of new brands lies in the differentiation of product categories, the diversification of consumer demands, scenarios, and self-expression. The growth of new consumer brands... continue reading
1. The competition will become more intenseAccording to Wordstream statistics, social video has a market share of 1,200% higher than that of graphic information. Traditional media and technology companies have also entered the video industry with var... continue reading
Chinese lifestyle goods retailer Miniso Group Holding is known for its fashionable yet affordable products ranging from household items to cosmetics and food. Currently Miniso is expanding its e-commerce business as a result of the pandemic.Last quar... continue reading
With the progress of gender equality and the rise of income of women, women now represent a growth market. Women can drive the economy as well. Female consumers are characterized by strong purchasing power, wide dissemination volume, and high brand l... continue reading
SEM is called "Search Engine Marketing'' in English which includes search engine advertising and SEO. What is SEM? Search Engine Marketing (SEM) meaning describes the paid advertising appearing on a search engine results page.Which is bette... continue reading
Owned Media traffic is the digital asset of the corporate brand, which is important to maximize the economic value of the brand. It is crucial for businesses to focus on closing sales, retaining existing customers, and turning them into loyal custome... continue reading
There was a dramatic trend for new consumption trends of ups and downs in China last year 2021. In the first half of 2021, online beauty, beverages, fashion, and offline beverages, catering, and baking were the investor’s hotcakes. In the second half... continue reading
2021 was the best of times and the worst of times for new consumerism and brands. There were 5 top searched keywords in the consumer industry during the year 2021.1. Product specializationProduct specialization focuses on the benefits and streng... continue reading
China’s National Bureau of Statistics released a series of macro-economic data which showed the total Dec-21 retail sales of consumer products was 4,126.9 billion yuan, a year-on-year increase of 1.7%. In 2021, the total retail sales of consumer prod... continue reading
The Chinese New Year reunion dinner is also referred to as “ Reunion Dinner”during which family members get together to celebrate and is considered the most important “get-together” meal for the entire year.Since 2020, due to the lockdown measures, t... continue reading
