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vivo Ads
vivo营销平台Ad & Demand-side Platformsvivo's advertising platform covering the vivo App Store, iManager, and device ecosystem.
vivoLaunched 2017N/A (ad platform) MAUMedium
vivo Ads is the mobile advertising platform for vivo's smartphone ecosystem, covering vivo App Store, vivo Browser, and system-level push notifications. With vivo being one of China's top 5 smartphone brands by market share (~20%), its ad platform reaches hundreds of millions of users directly at the device level. Essential for app install campaigns and mobile brand advertising.
Key Metrics
Smartphone Share
~20%
App Store
300M+ monthly installs
Device Reach
Direct push
Audience Profile
Age Group
18-45
Gender Split
50/50
City Tier
Tier 1-5
Demographics
vivo smartphone users
Ad Formats & Features
Sponsored Apps Search Ads Notification Ads Banner Ads Video Ads
Best For
App store adsPush notificationsBrowser adsDevice native ads
Suitable Industries
GamingAppsE-commerceFinanceSocial
Platform Highlights
Top 5 phone brand
Device-native ads
App store focus
Large user base
Budget & Difficulty
Cost Level
Medium
Starting Budget
£300/mo
Difficulty
Medium
vivo Ads
vivo营销平台
Monthly Active Users
N/A (ad platform)
Daily Active Users
—
Starting Budget
£300/mo