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Sohu
搜狐Content & CommunitiesOne of China's oldest and most recognized internet portals with news, video, and game platforms.
Sohu Inc.Launched 1996200M+ MAULow-Medium
Sohu is one of China's pioneering internet companies, operating a comprehensive portal (sohu.com), Sohu Video, Sohu News, and Changyou games. Its advertising platform 搜狐新品算 (Sohu XinPinSuan) offers display, native, and video ad formats. While less dominant than in the past, Sohu still reaches millions of educated users through its news and media properties.
Key Metrics
Portal MAU
200M+
Video Platform
Sohu Video
News App
Top 15
Audience Profile
Age Group
25-50
Gender Split
52/48
City Tier
Tier 1-4
Demographics
Portal news readers, entertainment fans
Ad Formats & Features
Banner Ads Native Ads Pre-roll Ads Sponsored Content Branded Channels
Best For
Portal display adsNews sponsorshipContent cooperationVideo pre-roll
Suitable Industries
MediaEntertainmentCPGAutoFinance
Platform Highlights
Pioneer portal
News + video
Sohu XinPinSuan
Brand-safe
Budget & Difficulty
Cost Level
Low-Medium
Starting Budget
£200/mo
Difficulty
Low
Sohu
搜狐
Monthly Active Users
200M+
Daily Active Users
60M+
Starting Budget
£200/mo