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OPPO Ads
OPPO营销平台Ad & Demand-side PlatformsOPPO's advertising platform covering the OPPO App Market, browser, and device-level advertising.
OPPOLaunched 2016N/A (ad platform) MAUMedium
OPPO Ads (OPPO营销平台) is the advertising division of OPPO, one of China's top smartphone manufacturers. It offers ad placements across OPPO's device ecosystem including the App Market, OPPO Browser, Theme Store, and system notifications. With OPPO holding ~20% of China's smartphone market, it provides massive reach for app install campaigns and mobile brand awareness.
Key Metrics
Smartphone Share
~20%
App Market
250M+ users
Device Reach
System-level
Audience Profile
Age Group
18-40
Gender Split
48/52
City Tier
Tier 1-5
Demographics
OPPO smartphone users, young urbanites
Ad Formats & Features
Sponsored Apps Search Ads Notification Ads Banner Ads Video Ads
Best For
App store adsPush notificationsBrowser adsOPPO ecosystem
Suitable Industries
GamingAppsE-commerceFinanceEntertainment
Platform Highlights
Top 5 phone brand
System-level reach
App Market focus
Youth audience
Budget & Difficulty
Cost Level
Medium
Starting Budget
£300/mo
Difficulty
Medium
OPPO Ads
OPPO营销平台
Monthly Active Users
N/A (ad platform)
Daily Active Users
—
Starting Budget
£300/mo